Campaign Period:
- Start Date: 15th August 2025 (Independence Day)
- End Date: 24th October 2025 (Diwali Eve)
1. Campaign Overview
The Kadam Badhaye Ja initiative is a FatakPay digital campaign designed to encourage users to take small but consistent steps towards long-term financial wellness.
Starting this Independence Day, the campaign rewards disciplined saving through digital gold investment and regular participation in secure financial products available on FatakPay.
The objective of this campaign is to help users build healthy money habits during the festive season by promoting structured investing and financial preparedness.
2. Eligibility
2.1 Independence Day Special (15th August 2025 only)
- INR 79 worth of Digital Gold will be credited to the first 1,000 disbursed users on 15th August 2025.
- Loan must be successfully disbursed between 00:00 hrs and 23:00 hrs IST on 15th August 2025.
- Gold credit will be processed within 3 working, and eligible users will be notified via the FatakPay app or official communication channels, such as push notification, sms or email
2.2 Kadam Badhaye Ja Program (15th August – 24th October 2025)
- Open to all FatakPay users who invest in Digital Gold during the campaign period.
- To qualify for the reward pool, a user must:
- Invest a minimum of INR 5,000 cumulatively in Digital Gold during the campaign period.
- Make at least 5 separate transactions over the 10 weeks (daily/weekly frequency encouraged).
- Invest a minimum of INR 5,000 cumulatively in Digital Gold during the campaign period.
New users can refer to this guide on how to invest in digital gold before participating in the campaign.
3. Rewards Structure
| Reward Tier | Reward | Winners |
| Top Investor (≥ INR 50,000 invested) | 100 gm silver | 1 |
| Top 3 Investors (< INR 50,000) | 50 gm silver each | 3 |
| Rank 5 to Rank 20 | 10 gm silver each | 16 |
Total Reward Pool: INR 50,000 (in digital silver form)
- If multiple users tie at INR 50,000 investment, the winner will be chosen via random selection; remaining users will be slotted into lower reward tiers.
4. Reward Pool & Selection
- Only users meeting the minimum investment (INR 5,000) and minimum transactions (5) criteria will enter the reward pool.
- Being in the reward pool does not guarantee a reward — winners will be chosen based on the highest investment amounts, subject to tie-break rules.
- FatakPay reserves the right to verify transactions and disqualify fraudulent or suspicious activity.
5. General Conditions
- Rewards are non-transferable and non-exchangeable for cash.
- FatakPay reserves the right to modify or withdraw the campaign at any time without prior notice.
- All rewards will be processed within 5 working days of campaign end.
- FatakPay’s decision on reward eligibility will be final and binding.
FAQs
Q1: What is the Independence Day INR 79 Gold Offer?
On 15th August 2025, the first 1,000 users whose loans are disbursed will receive INR 79 worth of Digital Gold in their FatakPay account.
Q2: Do I need to take a loan to join the main campaign?
No. The 10-week “Kadam Badhaye Ja” campaign is open to all users who invest in Digital Gold, irrespective of taking a loan.
Q3: How do I qualify for the reward pool?
You must invest at least INR 5,000 cumulatively in Digital Gold and make a minimum of 5 separate transactions during the campaign period.
Q4: When will the winners be announced?
Winners will be announced within 15 working days after campaign closure, and rewards will be distributed thereafter.
This festive season, manage your money smartly with FatakPay the best quick loan app in India.
Invest ₹5,000+ in Digital Gold, win up to 100 gm Silver, and enjoy instant personal loans in 5 minutes.
Join Kadam Badhaye Ja now!