What is FatakPay?
FatakPay is more than just a digital lending platform, It’s a financial wellness app designed for India’s blue-collar and gig workforce. With features that go beyond instant salary access, FatakPay allows users to start investing in digital gold and silver for as little as ₹10. This accessibility is transforming how workers traditionally excluded from formal investing avenues begin building long-term wealth, one gram at a time.
What Are the Current Trends in New Investors?
India’s blue-collar workforce is increasingly looking for ways to create future financial security. Here’s what the July 2025 data reveals:
- Steady First-Time Investment Interest
Every day, around 5% of active users explore the digital gold section on FatakPay. - Instant Action
Of those exploring, 3–5% make their first investment the same day, indicating high trust and ease of access. - Low Entry Barrier is a Big Win
The average investment size for first-timers is ₹600+, showing that low-ticket entry points are enabling broader participation. - Trust-Building Through Simplicity
Users are attracted by the transparent process, lack of paperwork, and familiarity with gold as a trusted store of value. - Growing Monthly Investment Habit
On average, new investors transact 1.5 times a month, showing an early but developing habit of saving.
What Are the Current Trends in Existing Investors?
Once they start, blue-collar investors are showing a deepening relationship with digital gold:
- Repeat Investors Show Strong Affinity
They transact about 4 times a month, indicating digital gold has become part of their routine financial habit. - Rising Investment Value
From just ₹600 initially, repeat users now invest an average of ₹2,600+ per month, a 15x jump since January 2025. - Weekly Investing Behavior
These users are investing ₹1,400 per week on average, reflecting growing comfort and consistent income use. - Higher Value, Higher Trust
The average investment value has gone up by 10% in just the last six months, now touching ₹1,500 per transaction. - Digital Gold = Long-Term Goals
Users are no longer viewing it as a trend. Many are consciously choosing gold to build wealth for their children’s education, emergencies, or eventual financial independence.
Why This Trend Matters
In the words of Abhishek Gandhi, Co-founder & CBO of FatakPay:
“Digital gold is not just a product; it’s a stepping stone for millions towards long-term financial inclusion. Our blue-collar users are proving that intent, not income, drives wealth-building.”
Since its launch in May 2022, FatakPay has disbursed over ₹1,500 crore across 30 lakh+ transactions, serving 2 crore+ Indians, many of whom are first-time investors.
Want to Start Your Gold Journey Too?
With FatakPay, you can start investing in digital gold or silver from just ₹10, anytime, anywhere with no documents, no jargon.
Start investing here
Whether you’re planning for your child’s future, a personal goal, or just want to save smarter, FatakPay makes it possible.
